Personal data protection


General provision

The personal data controller pursuant to Artickle 4 point 7 of Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (General Data Protection Regulation, GDPR) is Element Realty s.r.o., CIN: 17162829 with registered office at Malé náměstí 4/19 Hradec Králové 500 03 (hereinafter: „administrator“). The contact details- adress: Malé náměstí 4/19 Hradec Králové 500 03, e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it. , phone: +420 604 962 588. 

Personal data means any information relating to an identified or identifiable natural person (‘data subject’); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person; the data controller has not appointed a personal data protection officer.

Sources and categories of processing operations of personal dat 

Dat controller procesess personal data that you have provided to him/her or personal data that the administrator has obtainned based on the fulfillment of your order.

The data controller processes your personal and contact data necessary for the fulfillment of the contract.

Legal reason and purpose of personal data processing operation

The legal reason for the processing operations of the personal data is: fullfillment of the contract between you and the controller according to art. 6 par. 1 letter b) the controller´s legitimate interest in providing direct marketing (especially for sending business communications andnewsletters) pursuant to art. 6, paragraph 1 letter f) GDPR, Your consent to processing for thepurposes of providing direct marketing (in particular for sending business communications and newsletters) according to art. 6, paragraph 1 letter a) GDPR in connection with § 7 paragraph 2 of Act No. 480/2004 Coll., on certain information society services in the event that no goods or services have been ordered.

The purpose of personal data processing is: processing your order and exercising the rights and obligations arising from the contractual relationship between you and the controller; when placing an order, personal data are required that are necessary for the successful processing of the order (name and address, contact), the provision of personal data is a necessary requirement for the conclusion and performance of the contract, without the provision of personal data it is not possible to conclude the contract or fulfill it on the part of the comtroller.

Personal data retention period

The data controller stores personal data: for the period necessary to exercise th rigths and obligations arising form the contractual relationship between you and the controller and to assert claims frome the contractual relationships (for a period of 5 years from the termination of the contractual relationship). Until the consent of the processing of personal data for marketing purposes is revoked if personal data is processed on the basis of consent. After the personal data retention period has expired, the administator deletes the personal data.

Recepients of personal data (controller´s subcontractors): 

Personal data reecepients are persons: participating in the delivery of goods/services/ making payments based on contract, providing e-shop operation services and other services in connection with the e-shop operation, providing marketing services.

The controller does not intend to transfer personald data to a third country (country not member of EU) o ran interational organization.

Your rights 

Under the conditions set out in the GDPR, you have: access to the personal data according to atr. 15 GDPR, the right to correct personal data according to art. 16 GDPR, or restriction of processing according to art. 18 GDPR, the right to delete personal data according to art.17 GDPR, the right to object to processing pursuant to art. 21 GDPR and the right to data portability pursuant to art. 20 GDPR, the right to revoke consent to processing in writing or electronically to the address or email address of the administrator listed in art. III of these terms and conditions.

You also have the right to file a complaint with the Office for Personal Data Protection if you believe that your right to personal data protection has been violated.

Terms of security of personal data

The controller declares that all appropriate technical and organizational measuers to secure personal data has been taken. The controller hase taken technical measeures to secure data repositories and repositories of personal data in paper form. The controller declares that only authorized persons have access to personal data.

Final provisions

By sending an order or a message from the website/form, you confirm that you are familiar with the terms of personal data protection and that you accept them in their entirety. You agree to these terms and conditions by ticking your consent via the online form. By checking consent, you confirm that you are familiar with the terms of personal data protection and that you accept them in their entirety. The administrator is authorized tochange these conditions. It will publish a new version of the terms of personal data protection on its website, or send you a new version of these terms to the e-mail address you provided to the administrator.

These terms and conditions take effect on December 1, 2022


Element Realty

We are a real estate agency in the center of Hradec Králové. We offer complete real estate services, including long-term property management.


  Malé náměstí 4/19, Hradec Králové
  +420 604 962 588